The present book-review essay surveys this literature in an effort both to condense, clarify, and encapsulate its high points and to indicate its relevance to business and marketing practice. The essay thereby addresses the reader who wishes to gain some familiarity with this growing corpus of work but who lacks sufficient time or energy to explore all the manifold individual contributions to the field from the ground up. It provides a survey of the relevant material while also indicating which sources seem particularly useful as targets for further reading by those interested. It covers key concepts in enough detail to provide a sound basis for understanding and, indeed, serves as a general tutorial aimed toward that end.
The main body of the book-review essay introduces the topics of chaos theory, fractal geometry, and complexity science – after which it offers a summary and preview of the key concepts, themes, and issues of importance in these intersecting fields of inquiry. These central ideas are illustrated by means of examples drawn from music in general and from jazz in particular. Salient applications to marketing strategy are also summarized.