Urban Edibles

Urban Edibles is dedicated to helping urban dwellers with full lives to successfully cover their balconies, windowsills or rooftops with edible crops. We are aware that many potential urban farmers quite simply can’t find the time to inform themselves on all the issues around growing food and are further hampered by the tricky logistics of getting supplies of seed, soil and pots into their homes.

Are you the kind of person who regularly wonders why that basil plant from the supermarket always dies on you? You might be the CEO of a major company, but if you’ve never grown so much as a bean sprout then you’re going to need clear and well researched advice on what is appropriate for you and how to grow it successfully.

Once we’ve helped you choose appropriate plants, we’ll offer you a starter ‘toolkit’ with all you need to grow your plants into bountiful banquets – the seeds, pots, soil and simple but comprehensive instructions that won’t insult your intelligence. Best of all, we’ll deliver it to your door (we’ll start with Rotterdam and expand this service to other cities as far and wide as your demand takes us).

Put simply: There is a need for new tools and services that help urbanites choose and grow edible plants. Urban Edibles is filling that need.



About Giorgio Bertini

Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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