… this doesn’t mean creativity is always ethical. Creativity comes from humans, and humans are complex. Creative people are the most complex of them all. Therefore, it should come as no surprise that creativity has a dark side. You don’t have to look any further than Wall Street to see this!
So what are we to make of these findings? Should we call it quits on creativity, and stop promoting it in education, business, and society? Gosh no. Keep in mind these effects are statistically significant, but not completely predictive. These are just trends. There are plenty of extraordinarily creative people who are incredibly honest and engage in ethical behavior. While these results suggest that in the highest positions involving creativity there may be more Bernie Madoff types than Bill Gates types, let’s not forget that Bill Gates types do exist. Since creativity is so important for the progress of our civilization, we must still nurture it. But at the same time, let’s beware of its dark side. Power does influence creativity, so let’s encourage those in positions of power to use the creative force for good.