Collective Creativity – Where we are and where we might go

Creativity is individual, and it is social. The social aspects of creativity have become of increasing interest as systems have emerged that mobilize large numbers of people to engage in creative tasks. We examine research related to collective intelligence and differentiate work on collective creativity from other collective activities by analyzing systems with respect to the tasks that are performed and the outputs that result. We conclude by suggesting how systems that generate collective creativity can be improved and how new systems might be constructed.

This  review  suggests the design space for collective creativity is large, and mainly unexplored. By combining features of these different systems, we might discover new systems. Over time, the crowd itself may have something to say about this: members might want to contribute to their own destiny. Indeed, there is a feedback loop. Crowds configured in certain ways may achieve  results  that change the  economic landscape, affecting the structures they work within.  Then,  a  collective creativity  system  becomes  a cocreation between the  founders of the system and the crowd members,  who  both  design the products and contribute to the design of the system. Out of this comes a kind of system  that benefits society through its  creative outputs and benefits participants through the mastery they attain.


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
This entry was posted in Collective intelligence, Creativity, Social creativity and tagged , , . Bookmark the permalink.

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