Creativity is a social process

A Danish anthropologist concludes that creativity is not a result of individuals. Rather, it’s a social process that occurs among individuals. To most people, creativity is inextricably associated with individuals who stand out as something special, thanks to their creativity. But according to anthropologist Kasper Tang Vangkilde, creativity is not an individual trait. Rather, it’s a social process that occurs among individuals. This hypothesis is presented in his PhD thesis ‘Branding Hugo Boss’ in which he examines how the creative process unfolds in one of the strongholds of creativity – the fashion house. “There is a romantic conception about the creative individual – for instance the notion of the designer as a genius,” says Vangkilde. “This project, along with many other anthropological projects, represents a break with this idea because it illustrates that many different players are involved in the creative process.”


About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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