Even when people adjust their view as a result of social influence, their brain activity shows traces of prior disagreements.
Scientists at HSE University have learned that disagreeing with the opinion of other people leaves a ‘trace’ in brain activity, which allows the brain to later adjust its opinion in favour of the majority-held point of view. The article was published in Scientific Reports.
We often change our beliefs under the influence of others. This social behavior is called conformity and explains varios components of our behaviour, from voting at elections to fashion trends among teenagers.