The fundamental skill of a good coworking space manager is community building. That is something big organizations will look for as they attempt to adopt the methods of coworking inside traditional workplaces. Coworking spaces have an opportunity to become expert community managers, and to apply their knowledge across a wide range of locations, not just their own. Deskmag recently visited the Worktech conference in Holland and found many companies eager to learn from coworking, but no idea how to do it.
The potential role for coworking space operators as community managers is the result of major converging trends: traditional offices are sitting empty, and companies are looking for new workplace concepts. Deskmag was one of the presenters at Worktech Utrecht 11 conference in the Netherlands, ‘a forum for all those involved in the future of work and the workplace as well as real estate, technology and innovation’.